Drug Prevention Campaign Of Las Pinas City

Topics: Drug addiction, Drug, Illegal drug trade Pages: 67 (11320 words) Published: March 1, 2015
Chapter 1
The Problem and Its Background
Drug addiction is not only a domestic problem but also a worldwide issue. Its rapid increase from being the cause and effect of the problem is one of the main reasons of the unstable and slow development of the country. Rampant consumption of illegal drugs and criminal acts related to drug addiction are some of the major problems faced by the Philippine society. The Philippine government is fully aware of the menacingly increasing cases of drug abuse within the country; thus, it has been very rigid in the fight against the cause. Different anti-drug laws, agencies and campaigns are created by the government to address drug abuse. Republic Act 9165, otherwise known as the Comprehensive Dangerous Drugs Act of 2002, was promulgated by the Philippine Government to safeguard its citizen from the harmful effects of dangerous drugs. To ensure a more efficient implementation of the said act, it has provided the local government units with authority to formulate, enact and implement programs to control the increase of drug abuse within their locality. To guarantee a more effective implementation and enforcement of this Act to all the localities, a campaign is made to ensure its successful enforcement and implementation. The Drug Prevention Campaign Program is one of the programs of the national and local government in fighting against the drug dependency among all the levels of society. This program will be effective if the government will respond to the needs of the community and if it will incorporate strong monitoring and evaluating components in enforcing the campaign. Drug Prevention Campaign efforts typically focus on minors – children and teens. This campaign aims to reduce the motivation of the individuals to use illicit drugs by increasing their knowledge about the potential negative consequences of drug use. According to Ina Hernando Malipot (2011), drug Prevention Campaign in the Philippines was designed to contribute in the reduction on intake of illicit drugs among all sectors of society by raising the public’s awareness and participation. The program is designed to educate the public of the different kinds of illegal drugs and issues associated with it. The campaign commonly uses primary preventive communication through advertising, public relations and promotions, resource development, and online communication activities. The researchers chose Las Piñas City as the local government unit to conduct an assessment of its citizens’ perception towards the drug prevention campaign implemented within its jurisdiction. The perception of the citizens towards a specific program or campaign of a local government is vital to its success. Government’s efforts would not be effective without the help and the cooperation of the people in the community. For generations, the community has served a vital role in terms of offering camaraderie and of acting as a support system of the government. The idea of community may simply come down to supporting and interacting positively with other individuals who share similar interests. Community involvement is a very important aspect of development for any community no matter what the size is. Through community support and involvement, assessment and understanding the needs of the population will be much easier. It provides a forum for the public to be informed and encourage them to actively be involved in decision making that may ultimately affect their community. Every government program to be successful demands the participation of its citizens. This study aims to determine the impact of citizen’s perception on decision making taken up by the local government in relation to drug prevention campaign. The researchers measured the perception of the citizens in order to determine whether positive feedback is an indicator of effectiveness or if negative feedback is indicative of program failure. According to Section 51, Article 7 of...

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