Functional Areas

Topics: Sales, Marketing, Customer service Pages: 12 (393 words) Published: May 22, 2015
Functional Areas
This is also known as the
different departments within
the business

What different functional
areas/departments do
think most businesses
Marketing
have?









Finance
Sales
Human Resources
Administration
Research and Development
Production
Customer service

What do you think each of
the following departments
do?









Marketing
Finance
Sales
Human Resources
Administration
Research and Development
Production
Customer services

Marketing and sales








The processes designed to meet the
needs of the consumer
Market research both primary and
secondary research
Primary – collecting information first
hand e.g. questionnaires
Secondary – analysing information which
has already been gathered e.g. company
reports

Marketing and sales




Marketing also deals with what is
commonly known as the 4 Ps:
product, price, place and promotion
Most well known is promotion –
deals with advertising, sales
promotions and PR (public
relations) and publicity campaigns.

Sales







Businesses can sell in many ways
Sell through retailers
Personal selling – through sales
reps e.g. insurance
Mail order
Internet selling

Customer service






Customers expect- knowledgeable staff,
prompt attention/service, polite and
helpful staff
Duty to provide a positive shopping
experience – to make the customer feel
important
The type of information provided to
customers varies and the member of
staff may not know the answer but it
must be dealt with correctly

Customer service




The type of information provided to
customers varies and the member
of staff may not know the answer
but it must be dealt with correctly
Staff must also be able to give
advice which is appropriate to the
individual customer

Customer service




Provide credit facilities
Deliver goods
After-sales service – returned
goods, repairs service, technical
queries, maintenance service,
complaints

Research and
development






This function deals with
Developing new products
Making improvements to existing
products
Often the result of research carried
out – products developed with
designers so that they are useable

Activity


Make a poster which includes the
following:





The various functions of business
Give a brief explanation of what each function
does

On the back poster:




Explain how the different departments work
together. Give examples.
Explain how the different functions help a
business to achieve it’s overall aims.

Task






Consider Tesco and decide which of the
functional areas they have and exactly
what each functional area does?
Give one example of how each
functional area is reliant on others to
support its activity.
Explain and evaluate how these
functions contribute towards achieving
the business’s aims and objectives.

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