History of Coca-Cola

Topics: Coca-Cola, Soft drink, Advertising Pages: 2 (476 words) Published: February 3, 2014
Coca-Cola was invented by 1886, by a pharmacist who fought in the Civil War named John Pemberton. His nickname was “Doc”. Pemberton died in August of 1888. A man named Asa Griggs Candler rescued the business. In 1891, he became the main owner of Coca-Cola. When Candler took over, one of the most creative marketing techniques was started. He paid traveling men to hand out free Coke coupons. Candlers idea was that people would get a free Coke, enjoy the beverage, and buy more of the product. Candler also had the idea to sell Coca-Cola syrup as a medicine that he claimed would get rid of fatigue and headaches. But in 1898 Congress passed a law that put a tax on all medicines, so that was the end of coke being sold as a medicine. Ben Franklin Thomas and Joseph Whitehead confronted Candler in 1898 about bottling the drink so it was available beyond the soda fountain. Asa thought there was no time or need to start bottling. but, he decided that the two men could attempt to bottle the drink as the drink did not lose any of its quality. Coke bottling was a highly successful idea. Thomas sold the rights to bottle Coke to independent businessmen, and by 1909, 379 bottling plants were in American cities and towns. With the bottle caps keeping the drink fresh, mules and carts were about to deliver the drinks to towns in all parts of the country. In the 1920’s Coke could be found at all but six fountains across the U.S. Prohibition kept bars shut down, so that made the main drink Coca-Cola. Archie Lee came up with the slogan, “The Pause That Refreshes”, in 1929. Back in the day, Coca-Cola was considered to be one of the causes of the Great Depression. Hadoon Sundbloom drew the original Santa Clause Coca-Cola advertisement in 1931. Coke invented the cardboard packaging method in the early 1920’s. The 1950’s was considered the golden age for Coca-Cola, because T.V. was new and they could advertise their product that way. In the late 1950’s Pepsi came around and began to...
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