Introduction 7 for All Mankind

Topics: Jeans, Low-rise jeans, Denim Pages: 3 (1126 words) Published: March 1, 2011
About The Brand
7 For All Mankind is one of the first luxury denim labels in the market, the name is based on the idea that the average person owns 7 pairs of jeans at any given time (often referred to simply as Seven, Seven Jeans or 7FAM), was created by two denim designers, Dahan and Glasser, who had worked in the apparel industry for years. The company was created in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company’s premium jeans literally exploded onto the scene, quickly earning critical acclaim and an immediate following for its innovative use of fits, fabrics, washes, finishes, attention to detail in denim, and the iconic swooping logo that adorned the product's back pockets. The story of premium denim is one that is intricately intertwined with the launch of 7 For All Mankind in Los Angeles, California during autumn in 2000. 7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California, as denims’ venerable center for research and development worldwide changing the landscape of denim forever. The company’s proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. Sales for the first year reached a staggering $13 million, an unheard of figure in the denim market at the time, and have continued to show exponential growth year after year. In the past seven years 7 For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trendsetter for its newest fashion forward washes and designs. The two partners brought in Marc Jacobs for financial backing. The brand, famously dubbed “Sevens” by fashion editors and stylists, grew to fame in no small part because it became an instant favorite among Hollywood’s elite. 7 For All Mankind jeans continue to rank as a preferred jean among Hollywood’s leading ladies such as Angelina Jolie, Cameron Diaz,...
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